Specialize in Building Training Academy, Developing Training Roadmap, Curriculum & Modules and Train the Trainers.

Poh Lee’s profound understanding of training needs and development come from her 26 years of training experience. Formerly Senior Director & Head of Sales Distribution Training of a few reputable financial institutions. Poh Lee has developed more than 100 courses in Sales & Recruitment, Building Agency Management System and Culture, Performance Management & Sales Tool, Sales Coaching, Leadership Coaching, Personal Effectiveness, Behavioral & Personality Profile, Need Based & Financial Planning, Time Management, Annual Planning and Mid year Review workshop.

Strategic and Proven Experience in Building Team and Agency System and Culture

Poh Lee has led many organizational change initiatives in training and transforming the 20,000 sales force by helping them to build High Performance system and culture. She had transformed the training academy become the most influential academy among all the local business units across the Asian region. She led a team of close to 70 trainers to achieve ISO certification for 15 consecutive years.

Roll up Sleeves Experience

Poh Lee has trained more than 100,000 people and conducted more than 2,000 classes across Asian countries. She is a frequent speaker at public and in house training, conferences and seminars across Asia.

Course Development, Training Delivery & Facilitating

  • Cambridge-SMG Certified Trainer

  • Certified Training Professional (CTP)

  • Certificate in Instructional Design – IPS

  • HRDF certified Trainer

Agency Management & System Building 

  • Certified Trainer of The Essentials of Mgt Development by (ERG USA)

  • Certified Trainer of Agency Management Training Course(LIMRA)

  • Certified Trainer of Strategy Thinking Planning Workshop(LIMRA)

  • Certified Trainer of Influencer (VS USA)

  • Certified Trainer of Basic Agency Management Course (MII)

Personal & Team Effectiveness 

  • Certified Trainer of Myer Briggs Type Indicator (MBTI)

  • Certified Behavioral D.I.S.C Personality Consultant (IML, USA)

  • Certified In house Trainer of 7 Habits of Highly Effectiveness People

  • Certified Positive Discipline Parenting Educator (PDA,USA)

Insurance and Financial Planning

  • Certified Financial Planner (CFP)

  • Certified Islamic Financial Planner (CIFP)

  • Certified Trainer of Register Financial Planner M 1 & 2 (MII)

  • Fellow Life insurance Management Institute (FLMI)


  • NLP Practitioner by American Board of NLP

  • NLP in Coaching

Sales and Leadership Coaching 

  • International Certified Coach by ICC (International Coaching Community)

  • International Certified Associate Coach by CCA


• Bachelor of Law (LLB) University of London
• Certificate of Legal Practice (CLP)


English, Mandarin & Malay

Please contact : +6 016 626 7933    Email : janice@winners.com.my